We know the whole spectrum of the hotel market very well and have been working with many partners for a long time. However, our expertise is also of interest to new clients. In recent years, we have been able to support the successful entry of international brands into the German market and have helped to develop their properties. Over the past years, the hotel market has morphed rapidly from classic holiday and business hotels to more contemporary facilities; budget and economy hotels score with their urbane design and sophisticated technology, long-stay hotels offer high-quality accommodation for mobile professionals. We search for the best sites and ensure that projects are completed on time.
Range of projects
We can rely on experience in all areas of hotel project development. While our first projects in 2003 were still limited to classic business hotels, we expanded our portfolio already in 2004 to include a design-oriented city hotel. With the reconstruction of the Mövenpick Berlin, we proved to be experts in the challenging conversion of a listed building, an experience that we have recently been able to bring to bear when converting a Cologne office tower into a hotel. While we were initially also active in the holiday hotel sector with the Dorfhotel Sylt and the Iberotel Fleesensee, our focus is now rather on city locations with corresponding products. In addition to the major German cities, we also develop projects in medium-sized cities such as Mannheim or Essen for our customers.
The German market is highly attractive for hotel companies from all over the world: the number of overnight stays rose to a record level in 2016. GBI AG sees its task in developing top projects with its international partners. While some focus on design, others concentrate on the technology or locations with good transport connections. Thanks to our extensive experience in these spheres, we can successfully accompany product developments and identify the best locations. Especially in the budget and economy sector, we expect overnight stays to continue to rise in the future. The same applies to the long-stay sector, a trend that reflects an increasingly mobile working environment.